To coincide with the launch of BoF Careers, the global marketplace for fashion talent, we speak to Nadja Swarovski, executive board member of Swarovski, on what drives the company’s culture.

CEO
Chief Brand Officer
Chief HR Officer
Masters of Light Since 1895
Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as home décor and crystals for Automotive.
Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 Swarovski boutiques complemented by selected multibrand partners and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.
Kingston Upon Thames, The Bentall Shopping Centre, GB
London, Regent Street, GB
El Palacio de Hierro Altabrisa, MEX
Tigard,OR,USA
Naucalpan, Boutique Satellite, MEX
Sarasota,FL,USA
San Antonio,TX,USA
To coincide with the launch of BoF Careers, the global marketplace for fashion talent, we speak to Nadja Swarovski, executive board member of Swarovski, on what drives the company’s culture.
A campaign fronted by Ariana Grande is the Austrian crystal maker’s latest effort to build on sales momentum in a slowing market: Revenue grew 4.5 percent in the first half. Swarovski plans to keep blending the codes of luxury and value, while spotlighting its message of ‘joyful extravagance’ to a wider audience, CEO Alexis Nasard says.
A campaign fronted by Ariana Grande is the Austrian crystal maker’s latest effort to build on sales momentum in a slowing market: Revenue grew 4.5 percent in the first half. Swarovski plans to keep blending the codes of luxury and value, while spotlighting its message of ‘joyful extravagance’ to a wider audience, CEO Alexis Nasard says.
Creative director Giovanna Engelbert has rolled out a colourful, more exuberant aesthetic and enlisted fashion heavy-hitters like Steven Meisel and Pat McGrath as the Austrian crystal-maker seeks to return to profitability by boosting its presence in fine jewellery.
Creative director Giovanna Engelbert has rolled out a colourful, more exuberant aesthetic and enlisted fashion heavy-hitters like Steven Meisel and Pat McGrath as the Austrian crystal-maker seeks to return to profitability by boosting its presence in fine jewellery.
Even after China's borders reopen to international travel, holiday-makers will continue flocking to the luxury resorts on this tropical island renowned for duty-free shopping and golden sand beaches.
Leaders in the slow-to-act fine jewellery industry must look beyond sustainability as risk mitigation and embrace the branding opportunity it presents.
This week, the question was more pressing than ever as a US presidential election, which has dominated the divided country’s cultural conversation this year, approached an end.
Chief Executive Robert Buchbauer plans to shrink the lower-margin mass-market business and focus on more expensive jewellery.
Fashion has become a key battlefield for South Korean tech giants like KakaoTalk, which global brands Chanel and Swarovski are tapping to reach one of Asia’s most influential and digitally advanced consumer groups.
Grounding a creative and strategic education in Made in Italy craftsmanship, the course will focus on design, innovation and sustainability.
The German e-tailer said it saw a 27 percent rise in revenue to €2.03 billion.
As cancel culture evolves, the overused brand apology popular on Instagram and other social media must in turn become more thoughtful through language and action.