
Ralph Lauren
Ralph Lauren is an American fashion brand, founded by the designer Ralph Lauren in 1967 in New York. The company produces apparel, accessories, footwear and home collections, with lines including Polo Ralph Lauren and Ralph Lauren Purple Label.


Ralph Lauren, whose name is synonymous with American lifestyle, timeless design and impeccable quality, is a cultural icon who has built the Ralph Lauren Corporation into one of the most successful companies in the world. As the first designer to produce a complete lifestyle vision, Mr. Lauren created a global brand exemplified by style, sophistication and the utmost attention to detail. Today, the Company is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances.
Since 1967, Ralph Lauren has cultivated the iconography of America, as well as that of Europe and the exotic themes of other cultures, redefining a style of luxury that is recognized and coveted around the world. “I have always had a clear vision,” he said. “I wanted to develop quality products and create a whole world around that. It means taking risks, going with what you feel, but never losing sight of your vision and conviction.”
At Ralph Lauren, we like to inspire—and to be inspired. Our teams are dynamic, collaborative and innovative—and we are always looking to build them with the strongest, most inspiring people in the world.
Company Snapshot
New York, New York, United States
Rosemont, Illinois, United States
New York, New York, United States
Sunbury, Ohio, United States
Katy, Texas, United States
Napa, California, United States
New York, New York, United States



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Ralph Lauren: Selling a Dream at Every Price
The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.
Ralph Lauren: Selling a Dream at Every Price
The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.
At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
Retail media remains a reliable way to connect with consumers online. BoF explores how Zalando’s retail media unit is platforming its partners to achieve strategic brand goals at their annual marketing awards.
At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
Retail media remains a reliable way to connect with consumers online. BoF explores how Zalando’s retail media unit is platforming its partners to achieve strategic brand goals at their annual marketing awards.
BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.
BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.
Ralph Lauren Goes to the Hamptons
Mr Ralph Lauren brought guests to Bridgehampton on Thursday for one of his brand’s most overt efforts yet to position itself among top luxury players.
This Week: New York Fashion Week Kicks Off
A host of international names, more churn among emerging labels and the usual American giants make for a thematically confusing, but commercially robust season.
Fashion Triumphs and Missed Opportunities at the Paris Olympics
Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.
Which Fashion Brands Are Most in Tune With Their Customers?
The brands that are most understood by their customers are those that maintain consistent codes even in the face of changing trends, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.
Luxury’s Big Menswear Opportunity in India
As Indian men become increasingly fashion-conscious, global luxury brands must adapt to a rapidly evolving market with growing competition from local designers.
This Week, Hoka, Macy’s and Ralph Lauren Play the Expectations Game
Earnings season kicks into high gear, with companies riding high and plumbing new lows reporting.
Ralph Lauren Takes a Victory Lap
A runway show at corporate headquarters underscored how the brand’s nearly decade-long quest to elevate its image — and prices — is finally paying off.