goop

Meet the tiny lab in Florida making the viral formulas you’ve been craving for the last four years — and those you’ll be craving tomorrow.

As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create more tailored strategies to maximise their reach — and their budget.

Credo Beauty, Goop, and Thirteen Lune are among the smaller, independent beauty retailers responding to US market headwinds.

Gwyneth Paltrow’s lifestyle label is introducing an accessibly priced beauty line at Target and Amazon.

The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.

DTC veteran Ryan Babenzien’s new start-up is employing guerilla-style marketing and partnerships with wellness-centric retailers to become beauty’s latest must-have brand.

First multivitamins got the beauty treatment, now it’s probiotics and other supplements for digestive health. But marketing something that deals with a not-so-sexy element of our bodies as a beauty product takes a bit of extra effort.

Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”

More than ever, consumers are looking for spiritual meaning from the products they buy.

This week, everyone will be talking about what comes next for American retail, the prospects for the luxury watch market and Goop’s online wellness summit. Get your BoF Professional Cheat Sheet.