E-Commerce
Leveraging ‘Deal Days’ for Long-Term Marketplace Success
In 2024, US shoppers spent more than $14 billion online during Amazon’s 48-hour Prime Day sale. Here, Front Row’s Alexandra Carmody shares how Deal Day strategies can drive lasting success beyond immediate sales spikes.
How Mytheresa Can Make Its YNAP Deal Work
The German e-tailer’s deal to acquire the London-based luxury site, and become a global luxury e-commerce giant, is only as viable as its ability to make the whole enterprise profitable. BoF unpacks what it could take to get there.
Why Mytheresa Bought Yoox-Net-a-Porter
The merger between the luxury e-tailers has potentially far-reaching implications for the troubled sector.
Mytheresa Acquires Yoox Net-a-Porter From Richemont in Equity Deal
Under the terms of the transaction, Richemont will take a 33 percent stake in Mytheresa. The deal brings Richemont’s years-long slog to offload the troubled YNAP to a close.
BoF Masterclass | How to Create the Perfect E-Commerce Site
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Create the Perfect E-Commerce Site.”
US Crackdown on Cheap Chinese Goods Takes Aim at Temu, Shein
Plans to begin taxing US imports worth less than $800 would shut a loophole that that has helped fuel the Chinese-linked e-commerce players’ growth.
Case Study | How to Create the Perfect E-Commerce Site
The best websites balance the jobs of inspiring customers via lush graphics and compelling storytelling, and maximising sales with a design that’s convenient, intuitive and easy to navigate. This case study explores how to achieve both goals and create the ideal online shopping experience.
Case Study | How to Create the Perfect E-Commerce Site
The best websites balance the jobs of inspiring customers via lush graphics and compelling storytelling, and maximising sales with a design that’s convenient, intuitive and easy to navigate. This case study explores how to achieve both goals and create the ideal online shopping experience.
How to Apply AI-Powered Personalisation to Omnichannel Retail
BoF shares insights on the application of AI into omnichannel strategies to meet increasing consumer expectations that retail experiences be ‘composed’ to match their preferences, sourced from BigCommerce’s recent thought leadership.
The Debrief Podcast | How Nike Ran Off Course
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how Nike’s recent struggles — from internal restructuring to marketing missteps — have impacted its dominance and what the brand is doing to reclaim its status.
The Debrief Podcast | How Nike Ran Off Course
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how Nike’s recent struggles — from internal restructuring to marketing missteps — have impacted its dominance and what the brand is doing to reclaim its status.
A Reality Check for Temu
Growth is slowing, competition is getting intense and regulators have the fast-fashion retailer in their sights. But despite investor panic over its prospects, Temu remains an e-commerce powerhouse — one that Western competitors must continue to watch.
Can ‘Emily in Paris’ Catapult Vestiaire Collective Into the American Mainstream?
In the new season of the hit Netflix show, the resale platform makes a cameo, hoping that the appearance will boost its US business, which now accounts for 20 percent of its sales.
Revolve Makes a Case for Free Returns
The e-commerce retailer recorded the first drop in its return rate in more than three years, and unlike many of its peers, has held fast to its policy of free shipping for online returns.