streetwear

Art Basel Miami Beach has become a cultural tentpole that attracts America’s wealthiest and an evolving art customer base that may prove key in reversing the luxury downturn.

Hip-hop fueled an explosion of brands, collaborations and merchandise, but with fashion saturated with partnerships and rapper-led labels, and signs emerging that hip-hop’s cultural power could be waning, artists and their partners are finding ways to stand out.

Young, fashion-forward men are buying up jeans with bold graphic prints, distinctive embellishments and extremely baggy silhouettes, creating opportunities for niche denim labels and mass retailers alike.

Data shows that Nike's hottest sneaker styles have cooled off, contributing to a drop in Nike’s cultural cachet that new CEO Elliott Hill will need to address.

Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.

BoF sits down with Joe Robinson, creative director and artist behind Joe Freshgoods Inc., to discover how he has built a reputation as one of the sneaker and streetwear industry’s most impactful storytellers.

Brands from Madhappy and Patta to Bottega Veneta are once again embracing print magazines full of on-brand editorial content as they attempt to escape the algorithm and bypass the drawbacks of social-media marketing.

As critics argue that menswear labels’ homogenous marketing style has made for a feeling of boredom and sameness in the sector, start-ups are beginning to invest in imagery that will set them apart from their competitors.