direct-to-consumer

The Parisian leather goods is part of a new wave of thriving French direct-to-consumer brands. After growing its business to over $150 million, Polène’s CEO is inaugurating stores in London and Paris, with plans to set up shop in Munich, Dubai and Miami.

The Bulgarian designer is opening his second global flagship in Los Angeles’ Melrose Hill gallery district to gain closer proximity to the art world and America’s entertainment industry.

With slow sales growth and a truncated shopping window, brands and retailers need to get creative to entice customers.

Hip-hop fueled an explosion of brands, collaborations and merchandise, but with fashion saturated with partnerships and rapper-led labels, and signs emerging that hip-hop’s cultural power could be waning, artists and their partners are finding ways to stand out.

Young, fashion-forward men are buying up jeans with bold graphic prints, distinctive embellishments and extremely baggy silhouettes, creating opportunities for niche denim labels and mass retailers alike.

A number of start-ups are expanding beyond denim, opening stores and navigating an increasingly competitive and fragmented market by staying close to their consumer.

In 2024, US shoppers spent more than $14 billion online during Amazon’s 48-hour Prime Day sale. Here, Front Row’s Alexandra Carmody shares how Deal Day strategies can drive lasting success beyond immediate sales spikes.

Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.