jewellery

The four-year-old brand has reached eight figures in sales with a whole-hearted embrace of lab-grown stones and a more casual, everyday approach to jewellery.

The jewellery designer sees opportunities in her ear piercing and engagement assortments, seeking new investors to fund this next stage of growth.

The jewellery giant is adopting a fresh approach to a framework traditionally focused on environmental targets — agreeing to pay a million-dollar penalty if it falls short of its gender diversity goal.

Central to global jewellery brand Pandora’s growth strategy is a creative process that leverages customer behaviour and more sustainable innovation. BoF hears from creative directors Francesco Terzo and A. Filippo Ficarelli to understand their ambitions.

Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.

Brands selling synthetic stones should make their provenance clear in marketing, according to the UK’s Advertising Standards Authority.

A four-part strategy is ushering in a new phase of growth at global jewellery brand Pandora. Its chief marketing officer, Mary Carmen Gasco-Buisson, discusses the investments made across product design and brand marketing to capture the attention of new consumers.

Tracking the origin of a gem back to the mine is a notoriously difficult challenge but new sanctions on Russian diamonds are set to radically transform the jewellery industry, requiring “mine-to-finger” traceability in key markets.