Audemars Piguet

While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.

Art Basel Miami Beach has become a cultural tentpole that attracts America’s wealthiest and an evolving art customer base that may prove key in reversing the luxury downturn.

The Big Four watchmaker will slow or even suspend production increases as new leader Ilaria Resta works to ‘solidify the company.’

From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.

François-Henry Bennahmias faced down doubters as he leveraged popular culture to transform Audemars Piguet’s business. Ahead of his departure from the now-$2.6 billion brand next week, Bennahmias revisits his triumphs and setbacks, and hints at his start-up ambitions.

For The State of Fashion 2024, trailblazing influencer Gstaad Guy’s online parodies of the ultra-wealthy highlights how a niche genre of influencer marketing is helping to inject newness into how brands connect with customers.

In partnership with Scott, Audemars Piguet is set to release a limited-edition version of its Royal Oak watch and a capsule collection of co-branded merchandise from the watchmaking house and Cactus Jack Records.

Timepiece start-ups like Baltic, which went from Kickstarter campaign to producing $50K collector grade watches, and Christopher Ward, who is on track to reach $40 million in sales this year, are leveraging collector communities and innovation to take on high luxury watchmaking.

Strong demand for the Swiss luxury watch brand’s pricey timepieces has put sales on track to hit fresh highs.

High-profile collectors from sports, music and cinema have helped luxury watches shake off their dusty image and reach younger, more diverse clients. How are brands navigating the shift?