Big Tech
Why Fashion Can’t Ignore Extended Reality
Apple’s new Vision Pro headset isn’t just the tech giant’s idea of a fun, new product. It’s a bet on the future of computers.
Apple’s New Vision Pro: What Fashion Needs to Know
The tech giant unveiled its new augmented-reality headset, showing off a variety of features and uses as it tries to create the first mainstream consumer hit in the category.
How AI and Web3 Are Shaping Fashion’s Future
BoF welcomed business leaders, technologists and creative innovators to share their insights on the pivotal technologies shaping the fashion industry. Watch on-demand now.
Should Fashion Worry About a TikTok Ban?
The US is banning the app from federal government devices and numerous states have taken similar measures. As 2023 gets underway, the pressure on fashion’s new favourite app is only set to increase.
The Year Ahead: Digital Marketing in the Age of Privacy
As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.
The Year Ahead: Digital Marketing in the Age of Privacy
As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.
The 10 Themes That Will Define the Fashion Agenda in 2023
The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.