Data
What Investors Want From DTC Brands
Cautious investors are finding safer bets in tech-focused platforms that create products for digitally-native brands over traditional DTC start-ups.
Fashion Execs Can’t Stop Talking About AI
Executives have been highlighting the technology more often on earnings calls, suggesting more businesses are adopting it — and maybe giving it a shoutout to impress investors.
Beauty’s $40 Billion Luxury Opportunity
Wealthy shoppers looking for exclusive beauty products and bespoke experiences have been underserved. But that may change soon, according to The State of Fashion: Beauty.
The Life Cycle of a Viral Fashion Trend
BoF explains why online trends from cottagecore and quiet luxury to barbiecore and coastal grandmother bubble up and spread out — and how brands can find their footing in the fast-moving, jumbled space.
Op-Ed | Are Toxic Chemicals in Fashion Making People Sick?
Clothes contain BPA, PFAS and other dangerous substances – but we still know little about their cumulative impact.
Can Indie Fashion Compete With E-commerce Juggernauts?
Brands struggle to adapt to wholesale partners like Ssense because of their rampant discounting, which some say threatens the entire livelihood of independent fashion. But individual brands and retailers may have their own tricks up the sleeve.
Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.