Levi's

The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.

Both brands are leaning on high-profile advertising campaigns to refresh their image. We’ll find out this week whether that’s translating into increased sales.

With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.

Under new leadership, the denim pioneer will be tested to see if it can become a global DTC brand that’s known for more than its historic jeans.

The State of Fashion 2024's essential guide to incoming sustainability regulation reveals how and why retailers, brands and manufacturers need to revamp business models to align to a shifting regulatory landscape.

The role is changing as fashion companies break “digital” responsibilities out of their siloes, leading some to rethink the position.

Executives have been highlighting the technology more often on earnings calls, suggesting more businesses are adopting it — and maybe giving it a shoutout to impress investors.

The jeans maker is among a group of fashion brands coming around to location-specific water reduction targets.

The denim giant says it will experiment with supplementing its human models with AI-generated models later this year.

A group of 20 garment-worker unions and two labour-rights groups have filed a complaint alleging the sportswear giant’s treatment of workers and unpaid wages violate OECD guidelines for responsible business conduct.