Martijn Hagman, CEO Tommy Hilfiger Global and PVH Europe
Analia Mac Laughlin, EVP People & Campus, PVH Europe
TOMMY HILFIGER occupies a unique position as a premium designer brand under which quality apparel, accessories and lifestyle products are offered at accessible price points. Tommy Hilfiger markets its products under several brands in order to fully capitalize on its global appeal, as each brand varies in terms of price point, demographic target and distribution. Brands include HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TOMMY HILFIGER, TOMMY JEANS and TOMMY SPORT, under which a variety of products are offered.
In addition, the brand is licensed for a range of products, including fragrance, eyewear, watches, home furnishings and womenswear in North America, as well as in various geographic regions. Global retail sales of products sold under the TOMMY HILFIGER brands were approximately $9.2 billion in 2019.
We see a significant opportunity to fuel expansion by capitalizing on the regional and category opportunities where the brand is underpenetrated, while also assuming more direct control of several regional licensed businesses.
Tommy Hilfiger has reaffirmed itself as a market leader by focusing first and foremost on how its employees can innovate in their work. BoF sits down with the brand’s eponymous founder and its CEO, Daniel Grieder, to hear why recurring reinvention is the future.
Michele Casucci, founder and GM of Certilogo, gathered global executives from the fashion and luxury sectors onsite at BoF VOICES 2024 to discuss how digital product passport technology can support brands in building a dialogue with consumers.
Michele Casucci, founder and GM of Certilogo, gathered global executives from the fashion and luxury sectors onsite at BoF VOICES 2024 to discuss how digital product passport technology can support brands in building a dialogue with consumers.
The brand showed its latest collection on a ferry boat docked off lower Manhattan and wrapped things up with a performance by the Wu-Tang Clan.
A host of international names, more churn among emerging labels and the usual American giants make for a thematically confusing, but commercially robust season.
The brands that are most understood by their customers are those that maintain consistent codes even in the face of changing trends, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.
Well, not exactly. But some surprising names made an impression on the red carpet alongside the likes of Loewe, Alaïa and Balmain.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
On the first three days of New York Fashion Week, runways full of perfectly respectable clothes were punctuated by flashes of something more eloquent, writes Lynn Yaeger.
From zeroing in on traceability to sharpening inventory management, PVH’s chief supply chain officer, David Savman, unpacks in this interview for The State of Fashion 2024 what it takes for retailers, brands and their suppliers to thrive together.
From zeroing in on traceability to sharpening inventory management, PVH’s chief supply chain officer, David Savman, unpacks in this interview for The State of Fashion 2024 what it takes for retailers, brands and their suppliers to thrive together.
Through six-figure events, influencer trips and merch releases, brands are betting big on F1′s hotly anticipated answer to the Super Bowl.
Negotiations over a new minimum wage for garment workers in Bangladesh have sparked mass demonstrations on streets across the capital.
