TikTok

BoF looks back at the news that changed the industry this year — and will define the fashion agenda in 2025.

It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.

The platform will impose new restrictions on beauty filters for users under 18, limiting alterations like plumping lips or smoothing skin, amid rising concerns over their impact on teen self-esteem and anxiety.

In a closed-door meeting with the House Select Committee on China, Amazon representatives faced scrutiny over their new partnership with TikTok.

The TikTok ban, social-media moderation, AI and crypto are among the parts of the technology landscape the Trump administration could reshape.

Influencers are obsessed with it. Congresswoman Alexandria Ocasio-Cortez called it her “ride-or-die” sunscreen. Its hero product’s active ingredient isn’t quite legal yet, but TikTok phenomenon Beauty of Joseon is touching down in the US for the first time.

At least 15 US states have enacted policies regulating cell phone usage among teenagers and children, pointing to the youth mental health crisis and other potential harms of incessant access to the internet. For marketers, the laws pose a barrier to reaching young consumers as well as an opportunity to get to know this cohort better.

Consumers are getting choosier about where they spend. Retailers will need to work extra hard to ensure it’s in their stores, and not competitors’.

“The Secret Lives of Mormon Wives” on Hulu sheds light on a powerful influencer segment that drives shopping habits well beyond Salt Lake City.

TikTok’s future in the US is being put to the test this week, as the ByteDance-owned app fights its looming ban in court. If its efforts fail, India’s social media marketing landscape could serve as a blueprint for brands in a post-TikTok world.