Technology

Social media is causing feelings of inadequacy that consumers try to make up for with luxury purchases, Bernstein analysts argued in a recent research note.

The magazine publisher is licensing its content to OpenAI, even as other publishers sue the company. We’ll know soon enough which approach can provide a path forward for the media industry as the technology reshapes the internet.

Forget your $285 Nike Alphaflys and that $150 Salomon technical vest. The biggest flex is turning up to run club with a perfect recovery score on Oura or Whoop.

AI’s appetite for energy is undeniable. It’s also not exceptional in the context of all the ways fashion businesses impact the environment.

Artificial intelligence is being used to create new ingredients and guide perfumers. But some say the technology doesn’t pass the smell test.

Google’s change of heart on eliminating cookies doesn’t mean advertisers should expect a free-for-all when it comes to tracking and targeting Chrome users.

The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.

A simple innovation still in use today likely allowed prehistoric humans to turn clothing into the complex social signals they are now, according to researchers.

Baggu and Collina Strada are the most recent targets of ire among young consumers who say generative AI is unethical, and they won’t be the last. What does it mean for an industry that has already embraced the innovation with open arms?

The venture is a search and discovery platform for fashion that’s built around the capabilities of generative AI.

Truss has earned support from Selfridges and Depop, as well as a £1 million grant from the UK government’s innovation agency in its effort to build image-recognition for garments that it says could help to power the booming secondhand market.

Online retailers are looking to algorithmic personalisation as a way to carry a vast inventory but still show shoppers products that match their individual tastes. It’s the same idea that powers Spotify and TikTok, but pulling it off in fashion isn’t easy.