ethical-fashion

Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates.

Brothers Byron and Dexter Peart, who in 2017 exited the leather goods label they founded 10 years earlier, are launching a UN-backed online shop selling sustainable goods.

While Kering moved to ban all models under 18, some of the biggest fashion companies haven’t followed suit.

From 2020 onwards, the French group will only hire models aged over 18 to represent adults and wear adult clothing at fashion shows and photo sessions.

The group's Animal Welfare Standards support prohibiting intensive farming and the use of sub-therapeutic antibiotic treatments.

At a time when the idea of ‘American luxury’ can feel like an oxymoron, the Uruguayan-American entrepreneur has attracted backing from French luxury group LVMH for her honest vision, marrying beautifully crafted collections with sustainable business practices.

Unless fashion brands adopt best practices from outside the industry and improve supply chain transparency from within, consumers may begin to wonder what they have to hide.

While competitors were busy snapping up farms and tanneries, the French luxury house failed to secure its exotics supply chain, giving it diminished access to top quality materials.