The Sustainable Thread

Big brands are focused on buzzy, marketable ‘solutions’ and face little accountability for failing to deliver on decarbonisation targets, but there are ways to unlock more effective action, writes Kenneth P. Pucker.

Brands that make products with little concern for environmental and social impact are benefitting from a ‘brown discount,’ undercutting industry efforts to operate more responsibly, writes Kenneth P. Pucker.

Financial and political volatility are having a chilling effect on the industry’s environmental efforts. But failure to act now will bring bigger risks in the future, writes Kenneth P. Pucker.

Want to understand why it’s so hard to cut fashion’s planet-warming emissions? Or why consumers say they care about sustainability, but shop like they don’t? Stop thinking in straight lines, writes Kenneth P. Pucker.

Over the last six years Puma has managed to double its revenue while shrinking its carbon footprint by almost a third. It’s an example more brands need to follow, argues Kenneth P. Pucker.

The fashion industry continues to advance voluntary and unlikely solutions to its plastic problem. Only higher prices will flip the script, writes Kenneth P. Pucker.

The ‘instant fashion’ juggernaut’s explosive growth is attracting imitators. But keeping up with Shein’s relentless churn puts the industry on a perilous course when it comes to sustainability, writes Kenneth P. Pucker.

Fashion companies argue proposed government mandates for greater supply chain transparency are ‘impractical.’ They shouldn’t be, writes Kenneth P. Pucker.