Simon Porte Jacquemus
Designer, Jacquemus
The self-taught designer’s playful collections has earned him a finalist spot and a special prize for the LVMH Prize in 2014 and 2015 respectively.
Simon Porte Jacquemus started his own label when he was 19. Credited with bringing a freshness to Paris’ fashion scene, his collections are deconstructed, surrealist and often "NSFW." Jacquemus takes archetypal French concepts like the Breton stripe and spins them on their head, working in the space between commercial and conceptual. He cites the Japanese brand Comme des Garçons as one of his referential points.
Jacquemus moved to Paris when he was 18 and briefly enrolled at the École Supérieure des Arts et techniques de la Mode. In 2009, a year after the passing of his mother, he launched his label under her maiden name, Jacquemus. He began working at the Comme des Garçons store in 2011 to finance his business, after gaining the support of Rei Kawakubo and Adrian Joffe .
His collections have a child-like spirit and sense of freedom, often featuring asymmetrical designs, oversized "stiff" silhouettes, experimental makeup and shoeless or topless models. The designer has his own studio off the Place des Vosges in Le Marais. In 2017, he was invited by the Maison Méditerranéenne des Métiers de la Mode to stage a catwalk in his native Marseille and his Spring/Summer 2018 collection, entitled "La Bomba," was picked up by some of the world's biggest retailers including Selfridges, Moda Operandi and Net-a-Porter. He has also launched a collection of footwear and handbags, as well as a men's line.
Jacquemus has a strong social media presence, helped by playful presentation of his images on Instagram, which he runs himself. In this vein, he published a photography book in tandem with the Spring/Summer 2014 collection — "La Grande Motte" — a reference to the Languedoc-Roussilon’s seaside resort and his experiences there as a child.
His playful approach to pushing the boundaries of French fashion has earned him a finalist spot and a special prize at the LVMH Prize in 2014 and 2015 respectively.
VITAL STATISTICS
The BoF Podcast | Jacquemus: A Coming of Age Story
The designer joined BoF founder and CEO Imran Amed at BoF VOICES 2024 to share how he has built a successful independent business in a competitive environment and his plans for the future as well as settle some of the rumours and speculation.
At BoF VOICES 2024, The Future of Commerce-Enabled Culture
To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.
At BoF VOICES 2024, The Future of Commerce-Enabled Culture
To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.
BoF VOICES 2024: Fashion’s Next Moves
Industry insiders including designers Simon Porte Jacquemus and Glenn Martens, H&M CEO Daniel Ervér, e-commerce executives Lauren Santo Domingo and Michael Kliger and more spoke about key challenges and opportunities for their businesses and fashion at large. Meanwhile, McKinsey provided an outlook for 2025.
BoF VOICES 2024: Fashion’s Next Moves
Industry insiders including designers Simon Porte Jacquemus and Glenn Martens, H&M CEO Daniel Ervér, e-commerce executives Lauren Santo Domingo and Michael Kliger and more spoke about key challenges and opportunities for their businesses and fashion at large. Meanwhile, McKinsey provided an outlook for 2025.
Makeup Artist Sam Visser on How Creativity Sets Him Apart
BoF sits down with prominent makeup artist and Dior Beauty Ambassador, Sam Visser, to hear how prioritising creativity has enabled him to become one of the most influential makeup artists of his generation.
Opening Day at Jacquemus’ First US Boutique
The Paris-based independent brand, known for its eye-popping marketing stunts, playful bags and dramatic runway shows, was met with a massive crowd for the ribbon cutting of its first stateside store in New York’s SoHo.
Jacquemus: Slouching Towards Luxury
Designer Simon Porte Jacquemus staged an outing at the Fondation Maeght that put his own 'pop luxury' twist on a push upmarket.
Case Study | The Essential Brand Marketing Guide
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.
Case Study | The Essential Brand Marketing Guide
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.
At Jacquemus, an Ode to Princess Diana
Simon Porte Jacquemus staged his latest show at the Palace of Versailles as part of a brand elevation push. Fittingly for the designer, the collection was inspired not by Marie Antoinette but a people’s princess, reports Dan Thawley.
Jacquemus: A Fashion Star’s Business Vision
For the first-time, the industry’s hottest independent designer—a charismatic, social-media savvy storyteller from the south of France—reveals the financial underpinnings of his burgeoning company and plans for the next phase of growth.
Can Paris Fashion Week Survive a Coronavirus Second Wave?
Chanel, Louis Vuitton, Hermès and others say they'll stage live runway shows this autumn. But France’s sharp uptick in coronavirus cases could jeopardise organisers’ vision for a fashion week that mixes live-streaming and in-person events.
Can Paris Fashion Week Survive a Coronavirus Second Wave?
Chanel, Louis Vuitton, Hermès and others say they'll stage live runway shows this autumn. But France’s sharp uptick in coronavirus cases could jeopardise organisers’ vision for a fashion week that mixes live-streaming and in-person events.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
