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Copenhagen International Fashion Fair Launches CIFF Media to Support Independent Brands
Brands today must leverage organic, authentic storytelling techniques to connect with the end consumer, which require expensive and time-intensive communications strategies. To support its showcasing talent, organisers of the bi-annual trade show CIFF are introducing a holistic media platform and strategy to broaden their reach. BoF learns more.
Copenhagen International Fashion Fair Launches CIFF Media to Support Independent Brands
Brands today must leverage organic, authentic storytelling techniques to connect with the end consumer, which require expensive and time-intensive communications strategies. To support its showcasing talent, organisers of the bi-annual trade show CIFF are introducing a holistic media platform and strategy to broaden their reach. BoF learns more.
At Pitti, Fashion Leaned on the Past
Reverence for times past dominated the Florentine trade show that ended on Thursday, reports Angelo Flaccavento.
Plan C’s Menswear Push: Quiet, Not Boring
Creative director Carolina Castiglioni speaks to Angelo Flaccavento ahead of the label’s menswear debut at Pitti Uomo next Tuesday.
Menswear’s New Groove: Casual Suiting Meets Gorpcore?
Established luxury brands, emerging designers and buzzy technical players alike mixed relaxed suiting with sportswear at the influential Pitti Uomo trade show.
Jan-Jan Van Essche: Under the Radar No More
The underground designer discusses the ‘inverse multiculturalism’ at the heart of his work on the eve of his first-ever fashion show at Pitti Uomo.
From Florence to New York, Fashion Events Are Back
This week, everyone will be talking about the 100th Pitti Uomo, Marc Jacobs’ show in New York and the BoF Professional Summit on retail’s future.
A Muted Men’s Fashion Month Kicks Off
This week, everyone will be talking about an all-digital Pitti Uomo, tightening lockdowns worldwide and the potential divorce of Kim Kardashian and Kanye West. Get your BoF Professional Cheat Sheet.
Pitti Uomo and Milan Fashion Week Men’s Announce Dates for Physical-Digital Hybrid Events
The men’s fashion week will take place January 15 to 19 with a total of 37 brands, seven of which are making their Milan Fashion Week debut. The
Pitti Immagine CEO on the Future of Trade Shows
The luxury veteran behind Pitti Immagine explains how the Italian trade show group will evolve in the face of threats to the B2B system and double down on the visitor experience with an ‘obsessive’ attention to detail.
At Pitti Uomo, Masculinity in a State of Flux
The latest edition of the Florentine event was buoyed by the mix of modern edge and sartorial knowledge brought by Stefano Pilati’s Random Identities.