Lucien Pagès

The agency founded by Paris public relations star Lucien Pagès is being acquired by the fashion communications giant that owns Karla Otto, Bureau Betak and more.

Many fashion brands have prioritised manufacturing viral moments meant to create chatter online. But that alone can’t be the foundation of a brand’s marketing strategy.

The heartbeat of the industry returns to work on Monday — but at what cost?

The economic impact of Covid-19 is going to be huge, but we need to preserve the richness of fashion, says the Paris-based PR guru.

They may work behind the scenes, but these talent spotters, agents and educators are essential to making the fashion machine tick. Meet the 15 catalysts who are new to the #BoF500 this year.