Vans

Vans is making headway in winning back customers with unconventional new products, though overall sales are still sliding.

Despite skateboarding now being part of the Olympics, a number of influential skateboard brands like Supreme and Palace don't bother marketing at the global event.

For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?

More than a year since fashion brands started jumping into virtual environments like Roblox, they face a new challenge: keeping users coming back as they try to turn their marketing into sales.

As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.

Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.

From the Fashion Awards to Nike, the industry is trying more and more to talk to consumers in cyberspace.

BoF Insights’ guide to digital assets in fashion, which examines the rise of the metaverse and underlying technological, social and consumer shifts, plus includes a playbook for how to seize the opportunity.

Scaling a brand without selling out can be a challenge. Here’s how the likes of Dr Martens, Supreme and Vans have managed it.

A shoe design in support of Hong Kong’s pro-democracy movement could land Vans in hot water with Chinese consumers.