Valentino Beauty Names Charli XCX Brand Ambassador

Formerly a front-row presence at Valentino’s haute couture show, Charli XCX is teaming up with the brand’s beauty line as its newest ambassador.

Valentino Beauty announced the singer as its US ambassador today, timing it to the launch of its Spike Valentino Buttery Matte Lip Color. With its spiky package design that the brand describes as “edgy elegance,” the lipstick will be part of her glam routine during her ongoing “Sweat” tour that has been all over social media.

According to an Allure interview, she uses the berry red shade It’s Valentino Baby while performing, as well as its Colorgraph Eyeliner in Rockstud Noir. The singer has been inking a growing number of beauty partnerships this year, previously promoting Laneige and K18. Among Valentino Beauty ambassadors, she joins actress Florence Pugh and actor and singer Tan Jianci, the label’s China brand ambassador.

Learn more:

Can Fashion Sell ‘Brat Summer’?

Charli XCX’s latest album “Brat” helped solidify the theme of the summer. For brands and retailers, the race to merchandise and market around it is on.