Charli XCX
Musician
The British rave-pop sensation’s recent album "Brat" dominated the cultural conversation in the summer of 2024 and helped shift fashion and beauty trends from “clean girl” to grungy.
Charli XCX is a British musician who has recently championed the ‘Brat Summer’ trend. Known for her innovative and bold approach to music and fashion, Charli XCX has reshaped contemporary pop culture and influenced a new generation of fans with her distinctive style and sound.
Born Charlotte Emma Aitchison, began her music career at a young age, drawing inspiration from the eclectic mix of punk, rave, and pop scenes. Her breakthrough came with the release of her debut album "True Romance" in 2013, which showcased her talent for blending catchy pop hooks with edgy, experimental production. Over the years, she has continued to push the boundaries of pop music, collaborating with a diverse array of artists and producers, which has solidified her status as a trendsetter and innovator in the industry.
In 2024, Charli XCX's album "Brat" sparked a cultural shift, leading Gen-Z to abandon the "clean girl" aesthetic in favour of a more rebellious, grungy look. This movement not only revitalised her career but also generated significant media coverage since the album's release. Her influence extends beyond music, driving substantial media value for luxury fashion brands such as Marni, Balenciaga, Givenchy and Saint Laurent, according to Launchmetrics data.
Charli XCX has left an indelible mark on the contemporary pop landscape, proving that true innovation lies at the intersection of creativity and authenticity.
VITAL STATISTICS
The Logic Behind All Those Charli XCX Campaigns
The pop singer’s continued string of brand tie-ups, long after the end of ‘Brat’ summer, is less about the scale of her audience than its loyalty.
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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
