Wellness

Lemme is a bigger brand than anyone wants to admit—even her.

As the number and price of treatments and products spiral ever higher, endless content on how editors, influencers and celebrities achieve their perfect looks may be doing more harm than good, argues Sable Yong. Sometimes, ignorance really is bliss.

After a period for oral supplements, market changes in funding and the consumer landscape require wellness brands to adapt their businesses to keep growing.

As the beauty industry has grown in value and saturation, emerging brands have often leant on outside investment to grow. But for those who don’t want – or can’t access – external funding, a more roundabout path is needed.

The “luxury social wellness club” is expanding in response to growing consumer demand for self-care treatments.

Male wellness products have long been centred around muscle building, endurance and other athletic pursuits. Now, brands and consumers are switching their focus to virility, fertility and sexual peak performance.

The co-founder of the “Netflix for fragrance,” Mariya Nurislamova, has been moonlighting as a spirituality influencer. Comments on extraterrestrials, the “Matrix” and Hitler have recently attracted negative attention.

Americans paid 10 times more for Ozempic than patients in the United Kingdom in 2023. That wild discrepancy has captured the attention of one of the drug industry’s loudest critics, the US senator Bernie Sanders.

Product development and pricing strategies, all for free?!

A new crop of influencers that post homemade recipes and homemaking advice in combination with beauty tips are gaining ground online. But engaging with their large audiences requires nimbly sidestepping some uncomfortable themes.

Alternative medicine specialist Deepak Chopra, traditional Chinese medicine practitioner Sandra Lanshin Chiu and co-founder of venture studio Squared Circles Alexander Gilkes were among this session’s speakers.

Gucci Westman, Heela Yang, Danessa Myricks and more spoke at The Business of Beauty Global Forum’s second session.