Fragrance

“Handcrafted design” is a luxury retail mantra. Hollywood facialist Georgia Louise has harnessed it for a beauty launch.

Despite local pullback from premium brands, cult fragrance maker Perfumer H has big plans for the region. First up, a Shanghai mega-store, slated to open early next year.

Can sketch comedy sell makeup? Maybelline and E.l.f. Cosmetics are finding out.

Why murder sells mascara.

As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.

Across the continent, a handful of nascent brands are attempting to kickstart the continent’s own niche perfume moment. Success will take mastery of retail, e-commerce and branding across borders.

‘Young Adult’ was a book fair genre. Now it’s a department store section.

Slow to catch on but booming post-pandemic, scents specifically made for hair are helping both fragrance houses and haircare brands grow.

How advent calendars became a retailer’s secret weapon for fall sales.

Teyonah Parris is in the Marvel Cinematic Universe. Will that help her sell hair extensions?

Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to.

The niche brand, founded by former fashion buyer Yasmin Sewell, has closed its second round of funding with Manzanita Capital and Estée Lauder’s corporate venture capital arm also participating.