Hair Care
The Business of Beauty Haul of Fame: Live from New York, It’s Drugstore Mascara!
Can sketch comedy sell makeup? Maybelline and E.l.f. Cosmetics are finding out.
Inside Ulta Beauty’s Turnaround Plan
As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.
The Debrief | How Beauty Blunders Go Viral and What Brands Do Next
Senior correspondent Sheena Butler-Young sits down with beauty correspondent Daniela Morosini to explore how brands handle the fallout from product launch failures and hair loss claims.
The Business of Beauty Haul of Fame: Nordstrom’s Approach to Gen Alpha Beauty
‘Young Adult’ was a book fair genre. Now it’s a department store section.
The Sweet-Smelling Revival of Hair Perfume
Slow to catch on but booming post-pandemic, scents specifically made for hair are helping both fragrance houses and haircare brands grow.
The Business of Beauty Haul of Fame: Christmas in September
How advent calendars became a retailer’s secret weapon for fall sales.
The Business of Beauty Haul of Fame: Teyonah Parris Launches New Luxury Hair Line
Teyonah Parris is in the Marvel Cinematic Universe. Will that help her sell hair extensions?
Inside the Growing Hair Loss Market
Once a verboten topic, hair shedding testimonials and regrowth solutions are now flooding social media. A host of new startups are attempting to address the growing hair loss market, win consumer loyalty and provide sometimes-elusive results.
The Business of Beauty Haul of Fame: Beauty Behind Bars
How anti-theft measures at drugstores created a new kind of influencer.
Why Beauty Brands Keep Getting Accused of Causing Hair Loss — and What They Can Do About It
Mielle Organics is the latest company to face viral claims its products cause hair loss and scalp injury. How it navigates the next few weeks will determine whether this is a short-term setback or a serious threat to its long-term viability.
Why Beauty Brands Keep Getting Accused of Causing Hair Loss — and What They Can Do About It
Mielle Organics is the latest company to face viral claims its products cause hair loss and scalp injury. How it navigates the next few weeks will determine whether this is a short-term setback or a serious threat to its long-term viability.
The Business of Beauty Haul of Fame: Honey, I Shrunk the Core Audience
Micro-seeding is beauty’s new power play. Can it work?