Beauty

For years, at-home cosmetic devices based on in-office treatments have been slow to sell. Then the pandemic made them one of beauty’s fastest growing categories.

Brands of all sizes and statures can suddenly find themselves in costly, time-consuming legal disputes over what one expert calls their “primary corporate asset.” Knowing when to fight back is hard.

Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?

With slow sales growth and a truncated shopping window, brands and retailers need to get creative to entice customers.

While doctors are alarmed about RFK Jr.’s views on vaccines, parts of the wellness world are embracing Trump’s pick for Health and Human Services secretary.

Tokyo-based nail technician Naomi Arimoto uses umigomi, or “sea trash,” to create intricate nail art designs, hoping to put environmental issues at the forefront of her customers’ minds.

BoF senior correspondent Sheena Butler-Young is joined by beauty correspondent Daniela Morosini to explore the rise and fall of indie beauty disruptors like Anastasia Beverly Hills and Moprhe, while brands like Glossier stayed on top.

President-elect Donald Trump's idea to ratchet up tariffs on foreign-made goods could mean a hit to supply chains, margins and overseas sales for beauty brands like E.l.f. Cosmetics and Jolie.

A decade-plus of explosive gains for Black-owned brands has given way to a slowdown in everything from funding to representation to retail expansion — and the implications for beauty are far worse than loss of representation alone.

This month, BoF Careers provides essential sector insights to help beauty professionals decode the industry’s creative landscape.

Medical spas swear “regenerative aesthetics” can jolt your body back to its youth.

In a closed-door meeting with the House Select Committee on China, Amazon representatives faced scrutiny over their new partnership with TikTok.