Customer Acquisition
The Technology Turning New Shoppers Into Loyal Customers
Abundant data and advanced analytics are helping brands create new models of their customers’ lifetime value. The aim is to gain better insight into which shoppers are worth investing in.
BoF Live: How Brands Can Use E-Commerce to Create Lasting Customer Relationships
From the shift to storytelling to user generated content, Shopify Plus’ Head of EMEA Shimona Mehta and Ilia Beauty CEO Lynda Berkowitz joined BoF’s Robin Mellery-Pratt to discuss customer acquisition strategies and how e-commerce can build consumer relationships that last.
BoF Live: How Brands Can Use E-Commerce to Create Lasting Customer Relationships
From the shift to storytelling to user generated content, Shopify Plus’ Head of EMEA Shimona Mehta and Ilia Beauty CEO Lynda Berkowitz joined BoF’s Robin Mellery-Pratt to discuss customer acquisition strategies and how e-commerce can build consumer relationships that last.
The Year Ahead: Smoothing the Path to Purchase
Companies are investing in new strategies to speed consumers along the path from product discovery to purchasing.
How to Acquire Customers in a Crowded Digital Landscape
As more brands saturate the e-commerce retail space, companies are finding new — and sometimes very old — ways to market themselves.