Bandier

The past year has seen a stream of last-minute rescue deals for once-hot start-ups. Acquirers of formerly distressed brands weigh in on how to improve operations and retain what made them special in the first place.

Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.

Post-pandemic, activewear and loungewear brands are going to have to work harder than ever to attract customers in a ballooning market.

Wellness retailers like Alo Yoga and Bandier offer a mix of clothing, food, experiences and, increasingly, beauty, while even haircare brands are dabbling in nutritional supplements. This week's Business of Beauty newsletter takes a look at how wellness is packaged and sold — and why beauty brands can't ignore the latest fitness trend.

Several new activewear brands are gearing up to compete with Nike, Lululemon and Under Armour.

While there are some high-end online activewear shops, such as Carbon 38 and Net-a-Sporter, few have dared to venture into the world of boutiques.