Myntra

The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.

Fashion players are increasing their investment in merchandise and campaigns pegged to India’s biggest holiday after two years of muted celebrations.

With young Indians hooked on short-form video content, global brands are investing in social commerce and live shopping trials to gain an edge in the rapidly growing market.

Partnering with the e-commerce giant is an increasingly popular way to tap the India opportunity but it comes with downsides like deep discounting.

During lockdown Indian e-commerce platforms attracted a bonanza of international investment from the likes of Facebook and a fund backed by LVMH. What can fashion brands do now to tap into this complicated but colossal $43 billion opportunity?

Enhancing the consumer experience through technology is key to driving long-term growth, Ambarish Kenghe, Myntra's head of product told Reuters on Thursday.

This week, in the biggest ever e-commerce acquisition, Walmart bought $3.3 billion Jet.com, while African web startups are trying to tap the continent's one billion consumers.

BoF compiles the most important professional moves of the week.

Flipkart Pvt., India’s biggest e-commerce company, said that Mukesh Bansal, who founded the Myntra.com apparel retailer and was the head of the company’s core marketplace business, has resigned from the role.

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.