Praachi Raniwala

Fashion brands like Dior, Ralph Lauren and Jimmy Choo are cosying up to a new generation of actresses, socialites and aristocrats who capture the zeitgeist in India’s rapidly growing luxury market.

Local fashion designers and jewellers benefit most from India’s elaborate wedding customs, but global luxury brands like Versace and Bulgari are also capitalising on this opportunity through imaginative marketing, design tweaks and collaborations.

H&M and Zara continue to expand in the country but local mass market competitors offer consumers a more complete wardrobe including popular ‘Indo-Western’ style outfits.

Spurred by rapid growth in the pure luxury market, global brands operating in lower-priced segments like contemporary fashion are entering the country or accelerating expansion plans.