Agenda-setting intelligence, analysis and advice for the global fashion community.
Watch on demand here
Exclusive to BoF Professional members.
In 2024, fashion leaned heavily on cultural moments — especially anything to do with sports — to connect with cautious consumers.
This year, brands aligned with major cultural events and viral trends in a bid to compete for consumer attention.
Gifting has increasingly gone nice-to-have to must-have for both brands and influencers eager to cater to an audience desire for more organic product placement.
Brands today must leverage organic, authentic storytelling techniques to connect with the end consumer, which require expensive and time-intensive communications strategies. To support its showcasing talent, organisers of the bi-annual trade show CIFF are introducing a holistic media platform and strategy to broaden their reach. BoF learns more.
