BoF Insights
The 10 Themes That Will Define the Fashion Agenda in the Year Ahead
From the luxury slowdown to shifting consumer tastes and unprecedented demographic shifts, The State of Fashion 2025 explores the biggest challenges and opportunities the industry will face in the coming year.
Fashion Wakes Up to the ‘Silver Generation’ Opportunity
The fashion industry has typically focused on youth. But with shoppers over 50 representing a growing share of global spend, smart brands are showcasing their inter-generational appeal, according to the BoF-McKinsey State of Fashion 2025.
Sustainability: The Case for Collective Action
A fragmented fashion industry needs to cooperate in order to avoid falling further behind on decarbonisation efforts, according to the BoF-McKinsey State of Fashion 2025.
Fashion’s New Era of Product Discovery
AI-powered curation across content and search is helping shoppers overwhelmed by choice to find the items they want, with benefits for brands and retailers, according to the BoF-McKinsey State of Fashion 2025.
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