Roblox to Sell Physical Goods Through Shopify Integration
It’s the first of many integrations with e-commerce platforms Roblox said it is planning for next year.
5 Takeaways from Nike’s Earnings
New CEO Elliott Hill outlined his plan to turn Nike around as the company battled through another challenging quarter. There are signs of progress, but it’s going to be a long road back.
Will Luxury Watches See a Crypto-Fuelled Comeback?
Bitcoin’s record-breaking rally raises hopes for a revival in luxury watch sales as shoppers gain new wealth. But the crypto investors of today aren’t who they used to be.
Financial Markets
L Catterton: Finding Value in a Tough Market
Nikhil Thukral, managing partner at the LVMH-affiliated private equity fund, talks about the ingredients of winning companies, the dynamics challenging fashion's incumbents and how economic shifts are shaping investor strategies in the BoF-McKinsey State of Fashion 2025.
L Catterton: Finding Value in a Tough Market
Nikhil Thukral, managing partner at the LVMH-affiliated private equity fund, talks about the ingredients of winning companies, the dynamics challenging fashion's incumbents and how economic shifts are shaping investor strategies in the BoF-McKinsey State of Fashion 2025.
Fashion and Beauty Need to Prepare For a TikTok Ban
The app is running out of options as the January 19 deadline for ByteDance to sell it or see it banned rapidly approaches. Fashion and beauty brands should get ready.
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Puma Is Bringing AI-Generated Design to the Football Pitch
The sports brand is letting Manchester City fans create their own designs for the team’s uniform — no drawing skills needed — with one design to become the club’s third kit for the 2026 season.
Fashion’s Innovation Dilemma
Nike’s shuttering of RTFKT, the virtual sneaker brand it acquired in 2021, highlights a perennial problem for companies that want to remain innovation leaders: Rush in and potentially make a costly mistake, or hang back and risk being late.
Nike-Owned Virtual Sneaker Brand RTFKT Is Shutting Down
The virtual sneaker and fashion brand will cease operations at a moment when Nike is reassessing priorities under new CEO Elliott Hill.
Technology
The Crypto-Luxury Brand Predicting a Web3 Comeback
Crypto prices have surged as the market anticipates a crypto-friendly Trump presidency, raising expectations among brands like 9dcc — the self-proclaimed first crypo-native luxury label — that companies will turn to the technology to engage customers.
The Crypto-Luxury Brand Predicting a Web3 Comeback
Crypto prices have surged as the market anticipates a crypto-friendly Trump presidency, raising expectations among brands like 9dcc — the self-proclaimed first crypo-native luxury label — that companies will turn to the technology to engage customers.
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The Next E-Commerce Battlefield Will Be Price, Not Convenience
On Haul, Amazon’s new rival to Temu and Shein, nothing costs more than $20 and items typically arrive in one to two weeks — not days — as they ship from overseas directly to US customers.
How Trump’s Tech Policies Will Impact Fashion
The TikTok ban, social-media moderation, AI and crypto are among the parts of the technology landscape the Trump administration could reshape.
AI Can Now Authenticate Sneakers by Their Smell
An AI start-up working with a major sneaker resale platform believes it has found a way to authenticate footwear and potentially other products through the chemical signatures in their scent.
The Start-Up Turning AI Designs Into Real Products
Arcade lets shoppers design their own jewellery with AI and then produces it. It highlights both the potential in letting users turn their ideas into reality and how much labour is required behind the scenes to make it possible.
The News in Brief
Vans Hires Former Lululemon Product Chief as Brand President
Sun Choe will join the Vans leadership team as the brand tries to revive its flagging sales.
Aura Blockchain Consortium Says It Has Logged More Than 40 Million Products
The group’s digital product passports are now in use by brands such as Prada, Loro Piana, Maison Margiela and more.
Canada’s Competition Bureau Opens Greenwashing Investigation of Lululemon
A complaint by climate-advocacy group Stand.earth prompted the inquiry.
Allbirds Names New CEO as Sales Slide Continues
The company announced the news as it reported a drop in sales and increased losses for 2023.
Nike to Lay Off 2% of Workforce
The sports giant said it would redirect resources to reignite growth in its top categories.
Peer-to-Peer Fashion Rental Player Pickle Raises $8 Million
The company is one of a handful trying to make fashion rental work through a model that doesn’t entail buying and managing inventory itself.
Aura Blockchain Consortium Names New CEO
Romain Carrere, a tech entrepreneur whose background includes advising web3 start-ups and luxury companies, is tasked with driving the group’s “new phase of growth.”