branding

Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.

The brands driving the body care boom are using technology, innovation, fragrance and collaborations to make their personal care products covetable.

Brands today must leverage organic, authentic storytelling techniques to connect with the end consumer, which require expensive and time-intensive communications strategies. To support its showcasing talent, organisers of the bi-annual trade show CIFF are introducing a holistic media platform and strategy to broaden their reach. BoF learns more.

This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.

As the four-decade-old American retailer projects record sales this year, CEO Libby Wadle unpacks how she and her design team were able to win back alienated customers for the BoF-McKinsey State of Fashion 2025.

Vans is making headway in winning back customers with unconventional new products, though overall sales are still sliding.

Beaded, bedazzled and otherwise eye-catching charms have become something of a beauty craze, with brands across the price spectrum rushing to add charms to their offerings. Executed well, they don’t have to be a flash-in-the-pan moment.

The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.