Miu Miu

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How Prada Is Defying the Downturn
The Milanese group reported nine-month net revenues up 18 percent year-on-year, powered by eye-popping growth at Miu Miu, where third-quarter sales surged 105 percent.
Armani Beauty’s Hiromi Ueda on Utilising Creative Expression for Commercial Success
BoF sits down with Armani Beauty’s global makeup artist to hear how she utilises creativity, pushing the boundaries of the beauty industry.
The Top 10 Shows of the Season
BoF editors select the best shows of the Spring-Summer 2025 season.
At Paris Fashion Week, Fear and Fearlessness
Amid a market slowdown, designers mostly played it safe, but a handful of creative risk-takers came out on top, reports Angelo Flaccavento.
Relevance: It Begins With a Blessing, and Ends With a Curse
The last day of Fashion Week in Paris highlights Miu Miu, Chanel and Louis Vuitton, writes Tim Blanks.
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.
Miu Miu Revenues Double In First Half, Extending Industry-Beating Run
Owner Prada Group reported first-half retail sales up 18 percent, spurred by red-hot Miu Miu, even as the sector's biggest groups reported falling sales.
The Fashion System Is Creaking. Will It Collapse?
Lately, something has not been feeling quite right in fashion. First Kering, and now LVMH and Chanel, seem to be creeping into crisis management mode.
What Makes a Brand Magical?
The BoF Brand Magic Index is packed with insights for luxury managers, plus Imran Amed decodes the success of Miu Miu and examines how to get Gucci back on track.
Miu Miu Sales Jump 89 Percent, Boosting Prada Group
The group’s flagship Prada brand grew more slowly but remained resilient in the face of a sector-wide slowdown, with retail sales up 7 percent.