
Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


Founded in Florence, Italy in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead continuing to redefine fashion and luxury while celebrating creativity, Italian craftsmanship, and innovation.
Gucci is part of the global luxury group Kering, which manages renowned Houses in fashion, leather goods, jewelry, and eyewear.
Discover more about Gucci at www.gucci.com and explore opportunities within the House at www.careers.gucci.com
Company Snapshot
HOUSTON
AUSTIN
Johannesburg
VANCOUVER
SAN FRANCISCO
SEATTLE
BEVERLY HILLS



Executive Memo | Luxury Has a Pricing Problem. What Now?
Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.
Kering Pounded by Luxury Slowdown, Warns on Profit
Sales at the French group fell 16 percent in the third quarter as a market-wide downturn hit hard. At flagship brand Gucci, where revenue fell 25 percent, management is exploring store closures while betting on a revamped handbag programme to jump start demand.
Kering Pounded by Luxury Slowdown, Warns on Profit
Sales at the French group fell 16 percent in the third quarter as a market-wide downturn hit hard. At flagship brand Gucci, where revenue fell 25 percent, management is exploring store closures while betting on a revamped handbag programme to jump start demand.
Gucci’s Marketing and Communications Shakeup Continues
Chief brand officer Alessio Vannetti is the latest to leave the Italian mega-label. With sales under pressure, the brand is restructuring its operations under a new CEO.
Gucci Names Stefano Cantino Its New CEO
The Italian executive, a veteran of Prada and Louis Vuitton, is replacing CEO Jean-François Palus as Kering’s flagship brand struggles to reignite consumer demand.
Is This the End of Fashion History? Not So Fast
The Milan collections took endless trips down memory lane, but the likes of Francesco Risso’s Marni and Simone Bellotti’s Bally delivered originality, reports Angelo Flaccavento.
What Does Pressure Look Like in Milan?
Gucci’s Sabato De Sarno and Moschino’s Adrian Appiolaza are both weighed by legacy. But life is much easier for one of them, writes Tim Blanks.
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.
This Week: Burberry, Gucci and the Federal Reserve Could Surprise Us
Two struggling luxury brands will show their latest collections, while the US central bank is expected to make a long-anticipated cut to interest rates.
Kering Weakened as Gucci Sales Fall 20%
The French group’s sales fell 11 percent as its Saint Laurent and Balenciaga units also continued to suffer, underscoring the gap with key rivals in an increasingly cut-throat luxury market.
In Milan, Conservatism and Youth
Milan men’s fashion week pitted a macho late-50s charm against the messiness of youth, reports Angelo Flaccavento.