
Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.


Born from innovation, Burberry is a global luxury brand with a rich British heritage.
Founded in 1856, our brand is underpinned by our founder’s passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today.
Guided by our history of exploration and our shared belief that ‘creativity open spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities.
As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us.
To discover more about our brand values, visit Burberryplc.com
Company Snapshot
Shanghai, China
London, United Kingdom
Florence, Italy
Leeds, United Kingdom
London, United Kingdom
Sydney, Australia
Rome, Italy




Executive Memo | Luxury Has a Pricing Problem. What Now?
Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.
Luxury’s Pricing Reality Check
Value for money matters, even at high-end brands. This week, Mulberry joined Burberry and Capri in admitting rampant price inflation has contributed to a collapse in demand. Will others follow suit?
This Week: Burberry Goes Back to Basics, Again
When times get tough, the British brand tends to lean more heavily on its heritage. A traditionalist makeover is expected to be announced alongside what are expected to be bleak earnings on Nov. 14.
Op-Ed | Moncler Can Keep Itself Warm With Potential Burberry Bid
With other luxury companies waiting in the wings, there may be a limited window to strike a deal to acquire the iconic British retailer.
Burberry Shares Jump on Report of Moncler Takeover Bid
Burberry’s stock jumped more than 7 percent after speculation emerged that Italian competitor Moncler could be exploring a potential acquisition of the British luxury brand.
Makeup Artist Sam Visser on How Creativity Sets Him Apart
BoF sits down with prominent makeup artist and Dior Beauty Ambassador, Sam Visser, to hear how prioritising creativity has enabled him to become one of the most influential makeup artists of his generation.
Op-Ed | Burberry’s Ray of Hope: A Britpop Revival
The British mega-brand’s recent show offered a few clues about new CEO Josh Schulman’s strategy. Oasis’ reunion tour and the rise of #Britishcore on TikTok could give his plan a boost.
London Designers Keep Calm and Carry On Being Creative
At London Fashion Week, designers largely stomached the market slowdown and got on with it, writes Susanna Lau.
London Fashion Week: What’s Next?
JW Anderson and Burberry come up with very different answers to that question, writes Tim Blanks.
This Week: Burberry, Gucci and the Federal Reserve Could Surprise Us
Two struggling luxury brands will show their latest collections, while the US central bank is expected to make a long-anticipated cut to interest rates.