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Who International Retailers Hire to Crack the US Market
Entering a new country requires a delicate balance between staying true to a brand’s DNA and adapting to local tastes. Having the right people in place from day one can often be the determining factor between success and failure.
Who International Retailers Hire to Crack the US Market
Entering a new country requires a delicate balance between staying true to a brand’s DNA and adapting to local tastes. Having the right people in place from day one can often be the determining factor between success and failure.
Case Study | The Art and Science of Retail Store Success
The best stores don’t just serve as billboards or customer touchpoints —they’re a stable and lucrative revenue stream. As younger consumers have embraced in-store shopping despite their digital native instincts, the value of stores is undeniable. Running an effective store requires choosing the right location, understanding its sales potential and making sure it serves its local clientele.
Case Study | The Art and Science of Retail Store Success
The best stores don’t just serve as billboards or customer touchpoints —they’re a stable and lucrative revenue stream. As younger consumers have embraced in-store shopping despite their digital native instincts, the value of stores is undeniable. Running an effective store requires choosing the right location, understanding its sales potential and making sure it serves its local clientele.
Announcing Primark and House of Sunny
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Why Primark Went All-In on Rita Ora
The elaborate collection features more than 300 items — whether it delivers will hinge on Ora’s star power and how much consumers’ buy into the authenticity.
