Mytheresa

BoF looks back at the news that changed the industry this year — and will define the fashion agenda in 2025.

Mytheresa CEO Michael Kliger and Moda Operandi co-founder Lauren Santo Domingo joined BoF founder and CEO Imran Amed at BoF VOICES 2024 to share their insights on the future of luxury e-commerce.

Ahead of his company’s deal to acquire Yoox-Net-a-Porter, Mytheresa CEO Michael Kliger opens up about what it takes to be a leader in online luxury and his expectations for the year to come in the BoF-McKinsey State of Fashion 2025.

The German e-tailer’s consistent financial performance puts it in a solid position as it awaits regulatory approval of its merger with Yoox-Net-a-Porter.

Industry insiders including designers Simon Porte Jacquemus and Glenn Martens, H&M CEO Daniel Ervér, e-commerce executives Lauren Santo Domingo and Michael Kliger and more spoke about key challenges and opportunities for their businesses and fashion at large. Meanwhile, McKinsey provided an outlook for 2025.

The German e-tailer’s deal to acquire the London-based luxury site, and become a global luxury e-commerce giant, is only as viable as its ability to make the whole enterprise profitable. BoF unpacks what it could take to get there.

The merger between the luxury e-tailers has potentially far-reaching implications for the troubled sector.

Under the terms of the transaction, Richemont will take a 33 percent stake in Mytheresa. The deal brings Richemont’s years-long slog to offload the troubled YNAP to a close.

After surviving the luxury e-commerce slowdown this year, Mytheresa is preparing for the future by introducing new initiatives to retain its stronghold on its highest spending customers.

Experts say Mytheresa, Ssense and Moda Operandi have kept afloat in a challenged space by honing in on a particular consumer, curating their assortments and executing on retail basics. Still, the road ahead is tough, and the bigger they get, the harder it will be to sustain these strategies.