Skims

Skims co-founder Jens Grede and On co-founder David Allemann joined BoF founder and CEO Imran Amed at BoF VOICES 2024 to share how they are building culture-shaping brands rooted in product innovation.

To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.

The Italian luxury brand will bring a colourful ‘dolce vita’ aesthetic to Kim Kardashian’s shapewear label.

In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.

A growing number of fashion and beauty brands are looking to AI to solve age-old recruiting challenges, from wading through piles of résumés to writing job postings — but even with all their promise, these new technologies aren’t without shortcomings.

For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.

Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.

Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.

After 18 months of hardly any listings on the equity market, a number of fashion brands are now eyeing public offerings in the coming months. A full recovery, however, is yet to be in sight.