athleisure

The lingerie giant is set to reenter the category it exited in recent years with a new performance-driven collection.

Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.

At BoF VOICES 2022, the seasoned Nike executive discussed the power of second chances and the secret he kept while building Michael Jordan’s brand.

The embattled athleisure brand has mounting cash problems, Sourcing Journal says.

Just over a month after announcing his split with Nike after 27 years last month, Tiger Woods is back in the golf wear game.

The announcement comes after the sportswear giant said sales only rose 1 percent in the three months to Nov. 30.

The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.