Athleta

With initiatives designed to uplift local artisans and empower employees’ creative pursuits, Gap Inc. is fostering ties to the creative community in the West Coast city and celebrating its artistic legacy while nurturing employee creativity and entrepreneurship at large.

The Summer Olympics in Paris are already proving a potent marketing opportunity. In the US, back-to-school shopping is falling short of expectations.

Gap Inc. will follow up a month of red-carpet highlights with an update on whether its efforts to reignite sales are paying off.

Gap Inc.’s bet on bringing a touch of luxury to its affordable clothing line could be a strong one, but it must be mindful not to repeat its recent mistakes in trying to force a mainstream brand onto the runway as it did with Banana Republic.

CEO Richard Dickson, the executive responsible for Barbiemania in 2023, is now trying to give Gap the same treatment.

BoF learns about the development and upskilling opportunities that working for a portfolio company like Gap Inc. enables, hearing from creatives who have worked across more than one of its brands — Gap, Athleta, Banana Republic and Old Navy.

It’s been nine months since Gap Inc. ousted its chief executive officer. Since then, it’s ended a once-promising partnership with Kanye West (a.k.a Ye), shaken up its executive ranks, delivered disappointing results and, so far, failed to name a successor.

BoF learns how the parent company of Gap, Old Navy, Banana Republic and Athleta is optimising collaborative working practices and workspaces for its creative teams in a post-pandemic workplace.

The Gap Inc.-owned activewear brand is relaunching intimates after a brief, unsuccessful stint in the competitive category in 2018.

Leaked internal documents show Facebook is concerned the fashion and beauty content on its platforms can make users feel worse about themselves. But brands must assess their own culpability too.