Member Exclusives
Why Influencer Gifting Made a Comeback in 2024
Gifting has increasingly gone nice-to-have to must-have for both brands and influencers eager to cater to an audience desire for more organic product placement.
How Do You Make Body Lotion Cool?
The brands driving the body care boom are using technology, innovation, fragrance and collaborations to make their personal care products covetable.
Instagram-Like Xiaohongshu Makes Inroads with E-Commerce Sales
The platform has long been one of China’s most important marketing tools, but until now has struggled to become a sales engine for brands.
L Catterton: Finding Value in a Tough Market
Nikhil Thukral, managing partner at the LVMH-affiliated private equity fund, talks about the ingredients of winning companies, the dynamics challenging fashion's incumbents and how economic shifts are shaping investor strategies in the BoF-McKinsey State of Fashion 2025.
L Catterton: Finding Value in a Tough Market
Nikhil Thukral, managing partner at the LVMH-affiliated private equity fund, talks about the ingredients of winning companies, the dynamics challenging fashion's incumbents and how economic shifts are shaping investor strategies in the BoF-McKinsey State of Fashion 2025.
‘Filler Fatigue’ Is Setting In
Growing concern around their long-term effects and fears of poor placement or technique are turning some consumers off from injectable fillers. There’s a new category of treatments that might fit the bill instead: biostimulators.
This Week: Nike’s Elliott Hill Takes the Stage
The company’s third-quarter earnings call will provide one of the first opportunities for CEO Elliott Hill to lay out his turnaround plan.
Real Estate Can’t Save Department Stores
Their struggling, often bloated businesses and valuable properties make them tempting targets for investors. Selling off these assets can be lucrative, but rarely produces retail success stories.
Levi’s Brings Bob Dylan’s Wardrobe to Life with ‘A Complete Unknown’ Collab
In addition to assisting with costumes for the film, the denim brand will also release a capsule collection inspired by actual Levi’s items worn by the musician in the 1960s.
The Business of Beauty Haul of Fame: You’re Such a Tool
Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.
Lucien Pagès Joins The Independents
The agency founded by Paris public relations star Lucien Pagès is being acquired by the fashion communications giant that owns Karla Otto, Bureau Betak and more.
J.Crew: How to Build an ‘Ageless’ Brand
As the four-decade-old American retailer projects record sales this year, CEO Libby Wadle unpacks how she and her design team were able to win back alienated customers for the BoF-McKinsey State of Fashion 2025.
Is the Luxury Watch Market Turning a Corner?
While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.