Opinions

As the industry awaits the official announcement of Chanel’s new creative director, Imran Amed extracts lessons from the strategy successfully employed by the great Karl Lagerfeld, encapsulated in the words of Goethe that the designer loved so much: ‘Create a better future with the expanded elements of the past.’

Big brands are focused on buzzy, marketable ‘solutions’ and face little accountability for failing to deliver on decarbonisation targets, but there are ways to unlock more effective action, writes Kenneth P. Pucker.

As consumers sober up from post-pandemic exuberance and luxury’s value proposition faces increased scrutiny, brands need to take action on creativity, quality and pricing, writes Luca Solca.

Brands that make products with little concern for environmental and social impact are benefitting from a ‘brown discount,’ undercutting industry efforts to operate more responsibly, writes Kenneth P. Pucker.