retail / Wholesale

Facing depressed consumer sentiment and a slew of other macroeconomic headwinds this year, the industry was forced to revisit a timeless retail playbook: compelling product, prudent spending and a revival of brick and mortar.

As the four-decade-old American retailer projects record sales this year, CEO Libby Wadle unpacks how she and her design team were able to win back alienated customers for the BoF-McKinsey State of Fashion 2025.

BoF Careers provides essential sector insights for fashion professionals in retail this month, to help you decode fashion’s retail landscape.

Under anonymous new owners, the iconic department store has a new identity as a discount luxury e-commerce site and a licensed brand name to be distributed in department stores.

The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.

Adidas has mounted one of the more remarkable turnarounds in recent memory after facing a crisis two years ago from the end of its Yeezy business. BoF spoke to chief executive Bjørn Gulden and other members of Adidas’ leadership to unpack how a series of bold decisions on products like its Samba sneaker, a move to refocus the brand on athletes and internal shifts brought Adidas back from the brink.

The German e-tailer’s deal to acquire the London-based luxury site, and become a global luxury e-commerce giant, is only as viable as its ability to make the whole enterprise profitable. BoF unpacks what it could take to get there.

As department stores and online giants struggle, a new generation of independent boutiques are carving out their own path for success. Often that means eschewing easy online sales, investing in brick-and-mortar offerings and taking a chance on emerging labels.