retail / Streetwear

Sneaker giants often have a ‘cheat code’ for tie-ups with indie designers, insiders say, reflecting a lack of innovation among legacy players in the industry.

Vans is making headway in winning back customers with unconventional new products, though overall sales are still sliding.

The high-profile matchup between the New York Yankees and Los Angeles Dodgers has brands from both cities finding creative ways to take advantage, with or without an official MLB licence.

Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.

Mass-market retailers and emerging designers connected to streetwear and subcultures around it are teaming up to reach the next generation of menswear consumers.

Streetwear is by no means dead, but its customers are changing. Today they're embracing a diverse wardrobe that mixes logo T-shirts with heritage brands and traditional menswear or luxury.

Despite skateboarding now being part of the Olympics, a number of influential skateboard brands like Supreme and Palace don't bother marketing at the global event.

The founder of Parisian streetwear label Pigalle sits down with BoF founder and editor-in-chief Imran Amed to discuss the journey that led him to designing Team France’s Olympic uniforms.