beauty / Cosmetics

2024 was a banner year for both the lip category and the young consumers that craved them. But it could have been a better one for mass brands, or the prestige ones that are still hoping to be acquired.

In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.

Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.

Interior design’s shaggy, furry texture boom has already influenced the latest wave of cosmetic launches — and indicates more softness to come.

Beaded, bedazzled and otherwise eye-catching charms have become something of a beauty craze, with brands across the price spectrum rushing to add charms to their offerings. Executed well, they don’t have to be a flash-in-the-pan moment.

A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.

Brands of all sizes and statures can suddenly find themselves in costly, time-consuming legal disputes over what one expert calls their “primary corporate asset.” Knowing when to fight back is hard.

Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?