Beauty

The brands driving the body care boom are using technology, innovation, fragrance and collaborations to make their personal care products covetable.

Growing concern around their long-term effects and fears of poor placement or technique are turning some consumers off from injectable fillers. There’s a new category of treatments that might fit the bill instead: biostimulators.

Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.

A crop of upstart brands are betting on Africa for their next global expansion, ready to benefit from the continent’s growing middle class. To kick-start Africa’s premium hair care market, they’ll need to carefully consider marketing and retailer strategy, as well create a new value proposition.

Athletes are increasingly getting into fine fragrances, but so far indie fragrance brands haven't returned the favour. That may change as they realise sports stars offer access to a burgeoning new consumer market for scents: young men.

Inspired by the “tradwife” set, formerly vegan wellness influencers and models have traded in their plant-based beverages for unpasteurised milk – but positive bird flu tests show that its risk is rising along with its popularity.

Interior design’s shaggy, furry texture boom has already influenced the latest wave of cosmetic launches — and indicates more softness to come.

Beaded, bedazzled and otherwise eye-catching charms have become something of a beauty craze, with brands across the price spectrum rushing to add charms to their offerings. Executed well, they don’t have to be a flash-in-the-pan moment.

It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.

The shaving label aims to build “scent equity” with its first fine fragrance, a collaboration with artist Matt McCormick.

The fragrance boom is being driven by “neo-gourmands,” experimental and offbeat scents that take food notes like cold milk or sea salt to artisanal dimensions.

A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.